In early hours of April 1, 1989 Branson took off in a balloon shaped like a UFO to promote one of his bushiness. He eventually landed in a stadium and the local police then surrounded the "UFO" and one brave officer approached the craft.
As soon as the door to the balloon opened the officer ran like no tomorrow. Once they realized it was an elaborate hoax the officer threatened to arrest Branson.
http://twistedsifter.com/2015/04/richard-branson-london-ufo-april-fools-prank-1989/
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