He described it as a mix between Youtube and Twitter. For it to become viable alternative to Youtube, it must offer possibility of monetization for the content creators just like Youtube does. Monetization will bring in creators. Also, most importantly, it says on the landing page mission statement:
Frank, the voice of free speech, will be the platform for Americans who want to defend life, liberty, and all the freedoms that have marked America as the longest running Constitutional Republic in the history of the world.
Why narrow the focus on "Americans"? I think a wiser business model would be to reframe the language to include ALL the people all over the world who yearn for free speech. Youtube is worldwide and has been deplatforming people worldwide who don't toe the globalist and medical narratives. They recently erased a very influential Italian channel, and this has generated protests from the Italian parliament.
If you are going to have a social media platform, think BIG and GLOBAL, not just for Americans. Because globalism is after everyone, not just Americans.