In his blog, http://www.masaru-emoto.net/newemoto2/index200710.html
Emoto once answered a question about JREF and the $1 Million Challenge.
He admits that he received an invitation from JREF but he did not reply.
He says it is impossible to perform a scientific experiment that will be approved by the scientists.
He says that what his team is doing can't be called "science", yet.
It is still in the level of art or fantasy.
However, he also says that he wishes that it will be proven by the "real scientist" in the near future.
Not having been educated in the scientific community, Emoto has been happy to do his research without accurately employing the scientific method...
Dr. Emoto's procedure for photographing crystals has no controlled means of ensuring that experimenter's bias is prevented or minimized. For example, his methodology does not ensure that the obtained results are not selected consciously or subconsciously by the photographer. In fact, in the Maui News interview, Dr. Emoto specifically stated, I do not require any blind tests on any samples, but rather he believes that the researcher's aesthetic sense and character is the most important aspect when taking crystal photographs. Emoto's belief that ice crystal formation is sensitive to human thought lead him to select technicians who would not affect crystal formation with negative thoughts over technicians who had formal research experience...
As Dr. Emoto has not published the entirety of his photographs, it is unknown if he ruled out or ignored crystals that did not support his hypothesis. HMW and the JACM article only contain selected photos that support his claims, and we are left to wonder what the rest of the pictures look like. His procedures state that in any given test he will photograph 100 petri dish samples, yet only one picture per test is provided to the public....
It is also worth noting that Dr. Emoto's procedures indicate that his samples are frozen at -25C, and his ice crystals are formed at -5C. According to Figure 3, these temperatures should produce mostly column crystals rather than plate crystals, yet not one of Emoto's published photos show a column crystal. This makes Dr. Emoto's data suspect (as they appear to conflict with the findings of well-respected researcher) and indicates the possibility that Emoto excluded non-supportive data from his publications.
...Dr. Emoto sells products based on his claims. For example, the products page of Emoto's Hado website is currently offering "geometrically perfect" Indigo water that is highly charged hexagonally structured concentrate, and supposedly creates structured water that is more easily assimilated at the cellular level for $35 for an eight-ounce bottle. Without providing scientific research references for the allegedly amazing qualities of his Indigo Water, Emoto's commercial venture calls to mind ethical concerns regarding his intent and motivation; questions that would not be present if any scientist had published research supporting his claims.
...Many people in our modern age want desperately to believe that we can affect our reality by our thoughts alone; a belief that is bolstered by Emoto's claims. But if they are false, then he is misleading all of them and manipulating their hopes and view of the world.
...the James Randi Educational foundation, an organization that offers a one-million-dollar prize to anyone who can show, under proper observing conditions, evidence of any paranormal, supernatural, or occult power or event (Randi, Challenge) has offered to give Dr. Emoto the prize if he will agree to perform his tests in a double-blind fashion, yet Dr. Emoto has not responded.
It is this crucial lack of scientific foundation that prevents Dr. Emoto's work from attracting interest by widely accepted and respected scientists at long-standing research institutions. This is unfortunate for the world if there is, after all, truth to his claims--as reproduction of his results by any scientist would lend much credence to his work. A little change in Emoto's experimental design would do great things for the credibility of his claims. I recommend the following to ground his work in sound scientific principle:
* Eliminate the possibility of the scientist's bias affecting the experiment's results by implementing double blind procedures.
* Publish the entire collection of photos for all water sample tests that he has performed, not just the ones that support his claim.
* Minimize the sources of possible error in his procedures, such as variation in temperature and humidity between sample.
* Pay more attention to the time-tested methods of the scientific community rather than disregarding them. Emoto¡¯s research could go much farther if he could interest scientists around the world in testing his hypothesis.
After the lengthy review of Emoto's research methods and results, I have come to believe that Dr. Emoto is offering pseudoscience to the masses in the guise of defensible research. Only time and review by others will tell if there is any truth at the heart of Mr. Emoto's claims, as Emoto himself thoroughly believes in his findings but does not value the scientific method or community. What is truly fearsome is the great numbers of people that accept his words as proven facts without looking deeper to find out if his claims are truly justified.