Author
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Topic: Benetton’s ‘Unhate’ ad campaign
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Venus Moderator Posts: 1452 From: Registered: Mar 2011
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posted November 17, 2011 06:43 AM
have you seen the ads? the Vatican made a great deal out of this!
there a few more.. these are cleary photoshped posters for benetton's new UNHATE campaign.. i dont get how this will sell cloths but i gotta say its prety entertaining!! On its website, Benetton explained that the “Unhate” promotion “invites us to consider that hate and love are not as far away from each other as we think.”
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Venus Moderator Posts: 1452 From: Registered: Mar 2011
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posted November 18, 2011 05:37 AM
bump**no one saw these ads yet?! IP: Logged |
PixieJane Knowflake Posts: 897 From: CA Registered: Oct 2010
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posted November 18, 2011 02:20 PM
Not until you posted them. I'm not sure what to say. I suppose I agree--in a manner of speaking--that love & hate aren't so much different. It generally takes love to hate, like hating someone you once (or even still) love, or because someone is perceived as being a threat to you (assuming you love yourself to some extent) and loved ones. That's why the vast majority of hate propaganda (be it from a hate group or a church or the government) emphasise the threat of the enemy to one's family (especially children) as well as whatever else the target audience likely loves. Because when there's no love then there's usually just indifference. However, I got the impression he was saying that someone who hated could learn to love instead rather easily, and I'm not so sure that's true (especially not by pix of men kissing their enemies or rivals on the lips). But hey, good luck with that. IP: Logged |
Randall Webmaster Posts: 21325 From: Saturn next to Charmainec Registered: Apr 2009
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posted November 19, 2011 11:29 AM
------------------ "The stars which shone over Babylon and the stable in Bethlehem still shine as brightly over the Empire State Building and your front yard today. They perform their cycles with the same mathematical precision, and they will continue to affect each thing on earth, including man, as long as the earth exists." Linda Goodman IP: Logged |
Stawr Moderator Posts: 1912 From: N. America Registered: Nov 2010
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posted November 19, 2011 09:48 PM
I saw a bumber sticker on someones car that says "straight against hate" I want one cause I'm straight, but I don't hate on different sexual orientations. IP: Logged |
Randall Webmaster Posts: 21325 From: Saturn next to Charmainec Registered: Apr 2009
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posted November 20, 2011 01:07 PM
I haven't seen them yet.------------------ "The stars which shone over Babylon and the stable in Bethlehem still shine as brightly over the Empire State Building and your front yard today. They perform their cycles with the same mathematical precision, and they will continue to affect each thing on earth, including man, as long as the earth exists." Linda Goodman IP: Logged |
Venus Moderator Posts: 1452 From: Registered: Mar 2011
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posted November 21, 2011 03:58 AM
i like ur post pixiejane, i personally dont know what to make of this ad campaign.. i mean if Benetton wanted a bomb shell, well they got themselves a bomb shell but essentially i dont read much into it since its just a a major marketing stunt.. i do believe one thing though, "the opposite of Love is NOT Hate its indifference.." Elie Wiesel
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Randall Webmaster Posts: 21325 From: Saturn next to Charmainec Registered: Apr 2009
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posted November 22, 2011 09:50 AM
Nice quote...and very accurate, I think.------------------ "The stars which shone over Babylon and the stable in Bethlehem still shine as brightly over the Empire State Building and your front yard today. They perform their cycles with the same mathematical precision, and they will continue to affect each thing on earth, including man, as long as the earth exists." Linda Goodman IP: Logged |
juniperb Moderator Posts: 4767 From: Blue Star Kachina Registered: Apr 2009
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posted September 09, 2012 08:58 AM
I still haven`t seen them. ------------------ We dance around the ring and suppose, but the secret sits in the middle and Knows Robert Frost IP: Logged |
cathy Knowflake Posts: 209 From: canada Registered: Jul 2009
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posted September 10, 2012 01:41 AM
I hav'nt seen them either. IP: Logged |
Venus Moderator Posts: 1452 From: Registered: Mar 2011
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posted September 10, 2012 02:22 AM
i think they were pulled out of he market. smart move if you ask me.IP: Logged |
juniperb Moderator Posts: 4767 From: Blue Star Kachina Registered: Apr 2009
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posted September 10, 2012 08:20 AM
Indeed Venus. ------------------ We dance around the ring and suppose, but the secret sits in the middle and Knows Robert Frost IP: Logged |
Jovian Knowflake Posts: 217 From: US Registered: May 2012
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posted September 10, 2012 10:23 AM
Ha. Some cultures do some kind of kiss upon greeting. Certainly we've seen those photos of political leaders greeting each other. But yeah--this seems pretty dumb indeed. Not going to make the intended point; I can imagine instead the complaints that it is promoting a "gay agenda." IP: Logged |