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T O P I C R E V I E WRandall http://www.youtube.com/watch?v=hdUH7bS3IxA PixieJaneNot bad for a marketing vid, and an example of psychology at work in advertisement. colorful butterflyWow, that pretty good!! SO SO TRUE!!RandallIt's very touching.Ami AnneYou have such a kind heart, Randall.------------------ Want to Read Simple, Fun,Sexy Articles on Astrology? Check Me Out, DUDE. http://www.mychristianpsychic.com/SirenSongI didn't watch it (declining ducats)True that often parents try to assign blame, when relationships should become closer in tough times. Dee RandallSomething is in my eye. *sniffle*sugarflapjacks quote:Originally posted by PixieJane:Not bad for a marketing vid, and an example of psychology at work in advertisement. **said Don Draper as he sips his 1st 'Old Fashioned'** j/k Pixie, I like dry wit and I do like the ad. sugarflapjacks quote:Originally posted by Randall:Something is in my eye. *sniffle*that music is so mysterious, it just peaks your natural curiosity -- draws you in and doesn't disappoint. It is very moving.RandallI overlook the marketing and see the underlying message, and it's a very powerful one.sugarflapjacks RandallThanks. We never know what others are going through. A little kindness can go a long way.PixieJaneCFA does not support organizations dedicated to helping such people, rather they fund religious conservative organizations, some of which are actively promoting persecution and even funded "kill the gays" bills in other nations where they can get away with it. As for the rare genuine good they do (and not compel others to do), I can't find a respectable agency that rates their effectiveness and accountability, and can be easily explained as self-interest (for example, one could pay to get rid of food not sold, OR one could donate that to the community which is not only cheaper, but serves as a tax write off). So all in all, they spent the money to make this feel good ad, but not to help people who are hurting. It's obvious to me that this is based on standard marketing advertisement (especially with that CFA mark everywhere) that is innovative in its own way (and I'm grudgingly impressed by it). CFA obviously spent a lot of money in making this (I even love the music), but it's ultimately about selling their food through affective conditioning rather understanding people in a compassionate way.More on affective conditioning in advertising: http://www.psychologytoday.com/blog/ulterior-motives/201008/what-does-advertising-do quote:However, ads also do other things. One thing they do is to take a product and to put it next to lots of other things that we already feel positively about. For example, an ad for detergent may have fresh flowers, cute babies, and sunshine in it. All of these things are ones that we probably feel pretty good about already. And repeatedly showing the detergent along with other things that we feel good about can make us feel good about the detergent, too. This transfer of our feelings from one set of items to another is called affective conditioning (the word affect means feelings).In these studies, Dempsey and Mitchell told people about two brands of pens. One brand had better properties than the other. So, objectively, that better brand is the one people should have picked. Before making a choice about the pens, though, some people did what they thought was an unrelated experiment in which they watched pictures on a screen that flashed quickly. Some of these pictures paired the brand name of the pen that had the worse set of properties with a lot of positive items. This procedure is known to create affective conditioning.So, this experiment put two sources of information in opposition. People had a set of properties about the pens that suggested one brand was better than the other. And the group that did not go through the affective conditioning procedure picked this brand most of the time when asked to choose a pen.What really bothers me about this is that it's not just manipulative, it's exploitive. Is this commercial going to bond the community? Of course not. The pain will still be there, and it's counting on that. And when you want some relief, some understanding that you're not getting elsewhere, some part of you deep down is going to remember that music, that ad, and subconsciously prompt you to find the solace you seek by eating at CFA. It's downright exploiting pain and alienation and loneliness out there. I do understand why you get the warm fuzzies. I grudgingly got them as well. But I also understand what it is they're really doing.Randall RandallBump!
------------------ Want to Read Simple, Fun,Sexy Articles on Astrology? Check Me Out, DUDE.
http://www.mychristianpsychic.com/
True that often parents try to assign blame, when relationships should become closer in tough times.
quote:Originally posted by PixieJane:Not bad for a marketing vid, and an example of psychology at work in advertisement.
quote:Originally posted by Randall:Something is in my eye. *sniffle*
So all in all, they spent the money to make this feel good ad, but not to help people who are hurting. It's obvious to me that this is based on standard marketing advertisement (especially with that CFA mark everywhere) that is innovative in its own way (and I'm grudgingly impressed by it). CFA obviously spent a lot of money in making this (I even love the music), but it's ultimately about selling their food through affective conditioning rather understanding people in a compassionate way.
More on affective conditioning in advertising: http://www.psychologytoday.com/blog/ulterior-motives/201008/what-does-advertising-do
quote:However, ads also do other things. One thing they do is to take a product and to put it next to lots of other things that we already feel positively about. For example, an ad for detergent may have fresh flowers, cute babies, and sunshine in it. All of these things are ones that we probably feel pretty good about already. And repeatedly showing the detergent along with other things that we feel good about can make us feel good about the detergent, too. This transfer of our feelings from one set of items to another is called affective conditioning (the word affect means feelings).In these studies, Dempsey and Mitchell told people about two brands of pens. One brand had better properties than the other. So, objectively, that better brand is the one people should have picked. Before making a choice about the pens, though, some people did what they thought was an unrelated experiment in which they watched pictures on a screen that flashed quickly. Some of these pictures paired the brand name of the pen that had the worse set of properties with a lot of positive items. This procedure is known to create affective conditioning.So, this experiment put two sources of information in opposition. People had a set of properties about the pens that suggested one brand was better than the other. And the group that did not go through the affective conditioning procedure picked this brand most of the time when asked to choose a pen.
In these studies, Dempsey and Mitchell told people about two brands of pens. One brand had better properties than the other. So, objectively, that better brand is the one people should have picked. Before making a choice about the pens, though, some people did what they thought was an unrelated experiment in which they watched pictures on a screen that flashed quickly. Some of these pictures paired the brand name of the pen that had the worse set of properties with a lot of positive items. This procedure is known to create affective conditioning.
So, this experiment put two sources of information in opposition. People had a set of properties about the pens that suggested one brand was better than the other. And the group that did not go through the affective conditioning procedure picked this brand most of the time when asked to choose a pen.
What really bothers me about this is that it's not just manipulative, it's exploitive. Is this commercial going to bond the community? Of course not. The pain will still be there, and it's counting on that. And when you want some relief, some understanding that you're not getting elsewhere, some part of you deep down is going to remember that music, that ad, and subconsciously prompt you to find the solace you seek by eating at CFA. It's downright exploiting pain and alienation and loneliness out there.
I do understand why you get the warm fuzzies. I grudgingly got them as well. But I also understand what it is they're really doing.
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