posted March 31, 2017 12:07 PM            

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posted April 05, 2017 11:11 PM            

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Originally posted by PixieJane:
Not bad for a marketing vid, and an example of psychology at work in advertisement.

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posted April 05, 2017 11:23 PM            

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Originally posted by Randall:
Something is in my eye. *sniffle*

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posted April 06, 2017 02:32 PM            

So all in all, they spent the money to make this feel good ad, but not to help people who are hurting. It's obvious to me that this is based on standard marketing advertisement (especially with that CFA mark everywhere) that is innovative in its own way (and I'm grudgingly impressed by it). CFA obviously spent a lot of money in making this (I even love the music), but it's ultimately about selling their food through affective conditioning rather understanding people in a compassionate way.

More on affective conditioning in advertising:
http://www.psychologytoday.com/blog/ulterior-motives/201008/what-does-advertising-do

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However, ads also do other things. One thing they do is to take a product and to put it next to lots of other things that we already feel positively about. For example, an ad for detergent may have fresh flowers, cute babies, and sunshine in it. All of these things are ones that we probably feel pretty good about already. And repeatedly showing the detergent along with other things that we feel good about can make us feel good about the detergent, too. This transfer of our feelings from one set of items to another is called affective conditioning (the word affect means feelings).

In these studies, Dempsey and Mitchell told people about two brands of pens. One brand had better properties than the other. So, objectively, that better brand is the one people should have picked. Before making a choice about the pens, though, some people did what they thought was an unrelated experiment in which they watched pictures on a screen that flashed quickly. Some of these pictures paired the brand name of the pen that had the worse set of properties with a lot of positive items. This procedure is known to create affective conditioning.

So, this experiment put two sources of information in opposition. People had a set of properties about the pens that suggested one brand was better than the other. And the group that did not go through the affective conditioning procedure picked this brand most of the time when asked to choose a pen.

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What really bothers me about this is that it's not just manipulative, it's exploitive. Is this commercial going to bond the community? Of course not. The pain will still be there, and it's counting on that. And when you want some relief, some understanding that you're not getting elsewhere, some part of you deep down is going to remember that music, that ad, and subconsciously prompt you to find the solace you seek by eating at CFA. It's downright exploiting pain and alienation and loneliness out there.