posted April 23, 2008 01:02 AM         

It made me think of Pink Floyd, actually.
"We don't need no education
We dont need no thought control
No dark sarcasm in the classroom
Teachers leave them kids alone
Hey! Teachers! Leave them kids alone!
All in all it's just another brick in the wall."

I think it's clever the way they linked the porsche with the "purest expression of who we are" by contrasting it with a classroom that's engaging in the driest of all lessons, geography.

We're supposed to sympathize with the kid. He gets laughed at for daring to break free from the uninspired conformity of the classroom to assert his individuality by looking outside. He goes from something dull to falling in love with the porsche, seeing something that touches who he is at a deep level.

But that sort of contrast doesn't really work for me, b/c to me he's just looking out from one cage into another. As a Sag, I'd have liked it more if it was something natural that caught his attention. Like a horse. Or a centaur. Now that would be cool. But there aren't any commercials for centaurs, so...a Porsche will do.

Then he goes and visits the porsche and pledges to be back in 20 years. So they're saying the porsche is something worth dreaming of, that it's something fanciful that can be a fantasy to get you through the drudgery of the real world (as depicted in the classroom).

posted April 23, 2008 01:50 AM         

Sorry Americans (no offence intended).

posted April 23, 2008 02:44 AM         

Typically I'm the person who loves my DVR, so I can fast forward the commercials...
I know, I'm advertisers worst nightmare!
The kid was cute, the Porsche was Hot but it looked like a Match box! the commercial was WAY too long.

posted April 23, 2008 03:59 AM         

One question: are most of you guys in the USA? Just might explain the difference of opinion cos sorry to say but here in Europe our roads are way more conducive to Porsche driving!!

posted April 23, 2008 04:12 AM         

The Aquarian/Uranian spirit often gets misunderstood in this way.

posted April 23, 2008 05:36 AM         

Don't worry, there's a bit of sentiment in this Aqua, I have Cancer on the IC and I cry my eyes out at the cinema.

posted April 23, 2008 09:37 AM         

Thanks for your clarification. I have picked up quite a bit from '23'.

1. Eventhough writing is against the US mentality, the classic Aqua rebellius attitutde is seen. The commercial is not about helping a GROUP of people. Neither it is about saving the PLANET.

2. Libra moon has already changed some directions between first message and second message. Also notice how "Sorry Americans" has been put - that's Libra Moon projecting for the balance in the end - did you notice?

3. Aries ASC is almost highly reactive and need of retaliation with Assertiveness is projected.

I have to completely disagree on ""seeya in 20 years" - that's an adult talking in a kid""...

- Most of the successful "self made" people find aspirations at a very early age. They interact with their parents and get curious as to why we don't have this COOL car? Parents tell them the reality so they know expensive things will take 20 years. (Have you read 'Rich Dad Poor Dad'. Both the author and his friends wanted to make money from Toothpaste Metal so that they can buy a beach house that their RICH friends had.

- In my personal experience. I am a Scorpio and one of my best friends is a Taurus. Both of us were exactly like this kid between the age of 12 and 18 while in high school. Sometimes we would have gone on doing our own investigations - calmly and secretely - without talking to a "GROUP OF FRIENDS" or doing any objective analysis. For him, it was about acquiring valuable properties and for me it was about acquiring emotional power. And, then we will share our aspirations generated from these types of commercials as well as Flashy Lamborghinis. I know my Taurus friend had made a decision that he will not get married before he makes $1B because that's the idea generated from Bill Gates's aspirations. It was extremely funny and all FRIENDS at school laughed at him. But I know the guy has made atleast $1 million by flipping properties by now. (Pretty Sad He is 30 and already married, he couldnt reach anywhere close, but notice his Taurean attitude, make a very FIRM decision, stay calm and work hard towards your goal - The rock is Firm and Stubborn)

- Visit Harvard, You will notice that Venture Capitalists are running around dorms of 16 years old kids who have made Facebook, etc billion $$ websites. That's where they have seen the GENIUS - NOT the Adult MBA Classes.

posted April 23, 2008 05:13 PM         

Cap Sun/Cap Merc: are checking no practicalness in the entire commercial, no visibility of successful rich old pepole, no technical benefits or reliability nor any seriousness in the ad. (Seems like Ad is exactly opposite of how Saturnine people will look at it.)

Sag. Moon: is projecting the need to provide honest feedback very quickly. Can't stand BS. LOL.

Excellent feedback. Eye Popping Views that relate to Sun/Mercury/Moon.

posted April 23, 2008 06:14 PM         

Do you think making four commercials targetted towards four major group elements and the major theme should be targetted based on those elements. Will it be effective?

Earth (Practicality, Reliability and Returns)

Fire (Excitement, Fun, Optimism)

Air (Intellectual, Objective, Sharpwit, Funny, Beauty)

Water (Emotions, Depth, Secrets)

Ofcourse, chart analyzers will say there are too many combinations and it's not easy to generalize. But, we have noticed that most people have one of four Astrological elements on top in making a decision to buy something. IF someone has all four elements equally divided, then they will still be happy to see four different commercials.

posted April 23, 2008 06:24 PM         

This first thing the commercial picked at was the feeling that we are all still children trapped under someone elses control forced to deal with mundane every day tasks. The teacher with dark skin is Saturn, the teacher and disciplinarian(I mention skin color because Saturn symbolizes skin also). The car outside is seducing the boy with adventure, speed(instant adulthood), freedom. Notice that the boy is wearing a bright red jacket. He is youth and passion. But the boy has the flat voice of a business man, of an adult, he doesn't ride to the dealership with any of his friends, why does he keep his dream of the car private?

They are also selling irresponsibility, the boy's attention is pulled away from the valuable education that will help him to get that car in the future. I feel it's really getting him ready for his midlife crisis when he's lost all his hair, leaves his wife for a younger woman and tries to prove to the world that he's a big shot by owning that car. Does this boy ever smile or is he really a little joyless man? Too young to be so serious, or I suppose he's supposed to be focuses on what he wants at such a young age and should be commended for it. Grab 'em young, I guess.

OK, I watched it again, he smiles when looking at the business card.

Wow, how harsh am I.

Then I wondered if you are a Porsche salesman trying to sell us this car. It's as if I'm automatically suspect.

"Porsche, quite simply the purest expression of who we are."

Who is "we" in that statement? The human race or the Porsche company and designers. I guess I just hate being told that I should want something. Oh well.

Aries Sun
Cancer Moon
Aries Mercury

posted April 23, 2008 06:54 PM         

quote:

---

1. Eventhough writing is against the US mentality, the classic Aqua rebellius attitutde is seen. The commercial is not about helping a GROUP of people. Neither it is about saving the PLANET.

---

Well I'm offended about this. Commercials don't need to be about helping a group or planet to appeal to aquarians; this is blanket stereotyping and to me you wrote it with such jealousy, vitriol and condescension. Of course, you are now going to say that its my Aries Asc, yada yada.

And what I did was disagree (with the commercial), not rebel. Two different things in my book.

quote:

---

2. Libra moon has already changed some directions between first message and second message. Also notice how "Sorry Americans" has been put - that's Libra Moon projecting for the balance in the end - did you notice?

---

Well because Americans like that sort of stuff I guess and I don't because of my racial background. What I wrote could sound quite racist, so thats why I apologised in advance. There's a whole lot more information I can go into concerning this, concerning my background and Americanism relating to this but I couldn't be bothered now.

As for the change of directions, I don't think I have. I still don't like the commercial. Poor subject matter and I would prefer the action stuff. I just clarified exactly what I don't like and what was *tolerable* (which was not good, exceptional, excellent etc).

quote:

---

3. Aries ASC is almost highly reactive and need of retaliation with Assertiveness is projected.

---

Retaliation? I don't think its really retaliation, I'm trying to get my point across. I can certainly gauge that you are not like me nor understand my thinking.

As for the kid-adult thing, again, I expressed my opinion and you surged me with your thesis. Go look at something like John Taylor-Nick Rhodes for kids with a plan, two geminis. You don't need to be a sco/tau with a plan, you don't have to be a sco/tau to do it in silence either. The kid's clinical in the commercial, he lacks spontaneity as someone else said. Kids would run up and down and scream for a car like that regardless of their sign I think, they generally don't have adult self-control at the kid's age.

We have different opinions and I can say a lot more but I couldn't be bothered because it seems to me that you are converting what I say to suit yourself. Lets agree to disagree.

posted April 23, 2008 07:46 PM         

Sun (11th house) and Mercury (12th house) in Scorpio, Moon in Leo 8th house

posted April 23, 2008 07:57 PM         

anyone here actually ever driven a Porsche? Not important, i'm just curious.... cos for me the whole point of the ad is that the kid aspires not just to the look, how fast it goes or how many chicks it pulls but more to the quality of build, workmanship, hand stitched leather racing seats mmmmm, the tiptronic gearbox, the racing clutch and brakes. The hp, bhp, acceleration and all those HEAVENLY things that only German car makers can achieve...

posted April 23, 2008 08:21 PM         

I felt sad for the kid sitting in the classroom and the teacher picking on him cause his pencil dropped. I thought she was a nag.

With the car I saw a fancy souped up version of the VW Volkswagon Beetle car and thought it was waay to tiny. Or it seemed like something that Kermit, off of the muppets could drive - I pictured him in it driving down the road while Miss Piggy was chasing him, screaming out his name. (Sorry I don't share the same appreciation as car enthusiasts and realize that this could be a dream car to one. I don't have the same value on cars that I do with others....)

This is something that doesn't really catch my interest......I'm thinking "oh, nice another car" NEXT!!!!!!

My 2 cents worth...

posted April 23, 2008 09:02 PM         

quote:

---

LMAO

anyone here actually ever driven a Porsche? Not important, i'm just curious.... cos for me the whole point of the ad is that the kid aspires not just to the look, how fast it goes or how many chicks it pulls but more to the quality of build, workmanship, hand stitched leather racing seats mmmmm, the tiptronic gearbox, the racing clutch and brakes. The hp, bhp, acceleration and all those HEAVENLY things that only German car makers can achieve..

---

posted April 23, 2008 10:17 PM         

What makes you buy a fabric softener that shows warm sunny days that are totally disassociated with fabric softener?
lol

posted April 23, 2008 10:58 PM         

my first car was a Fiat Punto HGT, then a BMW Z4 (bought on an impulse), I drove my ex-boyfriend's car though most of the time. He preferred my BMW (Sun Pisces/Moon Libra and Asc ?) and I preferred his SAAB 9-3 Convertible.

I hated the BMW, it was not comfortable for me. I felt every bump on the road and it served its purpose on the race track than on the mundane road. I didn't see the point of it eventually.

I have test driven a Porsche Carrera - it is a great car but I just don't like it, personally. I don't like the shape. I am inclined to buy Mercedes Benz because it has both the reliability, comfort, speed, and aesthetically it appeals to me. The resale value is also cool. It doesn't seem too flashy, but it is classy enough. Ideally, I would have a Bentley GT.

What's important to me when buying a car is the comfort, and the practicalities. I spend my time between the city and the coast, and it is 900km apart, so I need something that i can drive long distances in and not feel it. Also, when I get sick of the car, I should be able to sell it easily.

Nascar you say... Go figure! I am a Formula 1 gal, not Nascar.

I think that Porsche should make the add more edgy if it is flighted for racing people. 'Show how it scratches the speed itch. Also, what are the ads supposed to achieve - brand loyalty or generate new business?

posted April 24, 2008 12:29 AM         

My objective is not to convey to you that this is an awesome commcercial and you agree with me.

My objective is to analyze how Sun Mercury and Moon affect people in making decisions from commercial. And so far we have seen good analysis from people. It is also seen that this commcercial is not made to attract Aquarius people. So, in turn, I am learning a lot from your response.

And, BTW Don't worry about Sco/Tau - it is an example of different types of people that do not need to be exactly like you - and, in the same message I also mentioned about Pisces and Aqua Geniuses too, but of course you are an Aqua IGNORANT of yourself with an Aries ASC so you will again want to retaliate and rebel.

So, keep your focus on the objective of the thread - which is to understand how Sun/Mercury and Moon impact the people in buying products.

No need to rebel, retaliate or get impulsive on a beautiful Porsche commercial ;-)